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Adva Mobile enables music artists to create communities of fans with mobile fan clubs. Fans enjoy new and fun experience and artists can leverage new meaningful and revenue-driving relationships with the fans. We enable advertisers to reach and target their audiences effectively.
Adva Mobile started in 2008 as a result of significant changes in the mobile and music industries, which we observed:
  • The music Industry is changing
    • The Independent music artist segment is growing: Artists can now use cost-effective tools to record and master music.
    • The music business is re-inventing itself: New revenue channels need to be found as traditional revenues from digital content decline as result of sharing networks.
    • Fans are as passionate as ever about music and musicians: Accessible media, media playing devices and music-focused social networks drive more activity of music fans than ever. They may share music, but still spend on music-related goods, such as tickets and merchandise.
  • Mobile Entertainment is here
    A mobile phone is a sophisticated computing, communication and entertainment device. It's highly personal and delivers immediate value.
  • Advertisers are seeking effective access to specific audiences
    Music and sponsorships are traditional advertising avenues, as they leverage the relationships between artists' and their audience. Mobile provides effective reach to this audience.
That's what Adva Mobile's service is about:
  • Mobile fan clubs enable(s) music artists to get closer to fans, drive loyalty and increase revenues.
  • We provide a valuable experience to the fans.
  • And we enable advertisers effective access to this targetted audience.
“Forget product – sell relationships!” – Andrew Dubber, New Music Strategies